1) Alun Anderson
He spoke on the issue of mad cow disease in Great Britain, considered a turning point for both science and the government. He stated that the government committed 5 errors:
(1) its bureaucratism invited delay, (2) cooperation between government offices was poor, (3) policies were not implemented effectively, (4) only "good news" was reported in hopes of quelling public anxiety, and (5) it failed to understand and convey the risks. Despite researchers pinpointing that contaminated animal feed made from meat and bone meal had been the cause, the Ministry of Agriculture never communicated information to the U.K. Department of Health. Scientists summarized the situation in a report stating that if the use of animal feed made from meat and bone meal was foregone and infected cattle were slaughtered, then the risk of human infection should be low. However, if the assumptions are incorrect, then serious consequences could result. The government ignored the proviso in this report, insisting to the public that it was safe. Anderson ended with praising the British mass media for not only maintaining persistent coverage, but also for reporting the opinions of dissenting researchers.
2) Yuichi Iijima
He discussed the state of reporting health-related issues in Japan in his speech entitled, "Health Information and Newspaper Coverage." He stated that health is such an overblown topic right now that there is a joke people would "die for the sake of health." The current attitude that people are leading such busy lifestyles, that they want good health immediately on demand has lead for the public to seek health-related news. He said the press has an obligation to provide information of high quality. "Information of high quality" means accurate and lucid articles based on data and fact." Naturally, such articles must be readily understood by the reader. What links academism to the reader is the intent and enthusiasm of the journalist. Iijima said that newspapers should show consideration to people on a daily basis, taking the time to foster journalists who specialize in reporting science-related news.
3) Hazuki Saisho
She broached issues in the life sciences,
including cloning technology. In June of
this year, Saisho covered the enactment process
of the world's first law banning human cloning
approved by the Japanese government. Saisho
commented that she had become keenly aware
of how inexperienced the government was in
discussing and making policies related to
ethical issues. The increasing interest in
reproductive medicines in Japan is evident
in the dramatic rise in the number of related
articles over the past decade. However, there
are no legal restrictions or guidelines regarding
the disclosure of new information governing
such new technologies. The situation has
been gradually progressing unbeknownst to
the community at large. This lack of transparency
has caused distrust amongst the public. Saisho
thought about what an individual could do
to change this situation, and, in response,
set up a website entitled "Life Science
Information Net." This site provides
information and allows users to engage in
dialogue regarding general life science starting
with the fertilized egg issue and gathers
civic opinion on the topic, aiming to then
link this with policy-making. Saisho claimed,
"The state is responsible for science
having not been discussed in terms that are
easy to understand. I would like to see specialists
and scientists take action. The final objective
is to have the state make this sort of information
public."
4) Hideto Nakajima
He questioned the role of journalism in "The Consensus Conference and Journalism." In a "consensus conference," for example, approximately 10 members of the general public would hear a group of specialists explain matters regarding a given topic, such as the pros and cons related to the use of genetically engineered products and the like. Afterwards, the members of the public would discuss the topic and reach a consensus, finally compiling a report. The consensus conference was born in Denmark, and since then several have been held in Japan. Participating specialists reported that they found the conferences "educational," testifying that both the specialists and general public alike were able to learn from the conferences. He commented that we could anticipate such direct dialogue between the general public and specialists to increase in the future. When this happens, the mass media's position will inevitably diminish as a result. In Denmark and the United Kingdom, associated state organizations have been holding consensus conferences, and in Japan such conferences have been sponsored through the assistance of NGO and volunteer organizations. However, a neutral party would be a preferable host. "These conferences are effective if held when a problem is starting to arise." Suggested Nakajima, "Journalists are good at detecting problems, so what if the media was to organize a consensus conference as a neutral party and, thus, serve as a bridge between science and the public?"
From the floor was asked, "What sort of individual constitutes 'the public'?" Nakajima responded that Denmark selected citizens at random, but that this would not be possible in Japan. There is the stipulation that those with a definite opinion be excluded. Anderson commented that selecting representatives of the public was extremely difficult in the United Kingdom, which has a large number of immigrants. However, he added that the role of journalists is to empower the people and to allow them to make proper ethical decisions.
5) Discussion
Floor Commentator, Carole Cornell, a research associate at Harvard University, introduced a lead poisoning incident that occurred in Mexico. This incident received tremendous press when high levels of lead had been detected in the blood of children at the U.S. embassy who had drunk fruit punch from cups with a lead glaze. Production of the cups was then prohibited, causing more than 500,000 ceramicists to be out of work. A method of producing the glaze without using lead exists, but this was not reported. Carole Cornell commented that reporting on the incident was one-sided and unbalanced, adding that surely such cases occurred in other countries as well.
Itaru Yasui, Professor with the Institute of Industrial Science, The University of Tokyo criticizes the press, saying, "The media is willing to report when something is not safe, but then the number of articles and features drop dramatically once something is deemed safe. The media should report quantitatively on to what extent something is safe and to what extent it is dangerous." He adds, "There are cases where something may not be 100% safe, but there may be no cause for concern." He posed the question, "Is the media capable of reporting that there is 'no cause for concern'?" To which, Anderson countered, "There are two issues. The first is that the media's attention is directed toward new material. The second is that scientists forget that risk is always subjective. To the average person, driving, for example, may carry risk, but it doesn't pose a problem." Iijima commented, "People have the impression that science is scary. It would seem that scientists who fail to provide the public with explanations are responsible for this. While 70% of the public responded that it gained its medical and scientific information from the television, less than 20% it gained information from physicians. I would like to pose that this problem lies with the scientists." To this, Nakajima then retorted, "It's unreasonable to expect scientists to provide explanations. The journalists should approach the scientists, and not only just approach them, but serve to edit this information." Tadataka Shirouzu, Assistant Coordinator and Deputy Editor of the Yomiuri Shimbun's Lifestyle Department, commented, "People act irrationally. Assuming that people will behave rationally if given the proper knowledge is erroneous."
Yoshitaka Tsubono, Lecturer with the Graduate School of Medicine for Tohoku University, stated that studies considered significant by researchers are rarely reported. Conversely, data considered insignificant is reported at academic gatherings. He commented, "The media tends to report only that which is easy to report," emphasizing that journalists and researchers needed to cooperate. Lisbeth Fog, President, Colombian Association of Science Journalism, reported that after comparing coverage on genetic engineering as reported in 26 Columbian newspapers with 9 foreign newspapers, she reached the conclusion that news sources were biased and that journalists had the tendency to use sensational wording. She appealed to journalists, saying, "Both the journalists and the readers are confused. The readers want accurate information that will allow them to think carefully on the matter."
A comment was received from the floor saying, "The public is not ignorant. It doesn't accept blindly everything that is reported." Yuichi Iijima commented that "The media's role is not that of educator. I would like to see for the readers as well to have a more discerning eye and select information of high quality."
Finally, Hazuki Saisho commented, "Whether one is a journalist, a scientist, or a member of the general public, the important thing is to be aware and to take care with respect to information reporting, and to build whatever comes next using this care and awareness. This process should then be repeated over and over again." Nakajima pointed out that the problem was that the people doing the reporting are not familiar with science. Alun Anderson then concluded with, "Shouldn't the scientists have to understand the general populace? Scientists should maintain a more open dialogue with the public."
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